Bread & Buttah

 

Voice & Tone

Establishing a social persona for entertainment and brand clients to inform tone across post copy, community management, social toolkits, event flyers, etc.

Short Form Copy

Crafting platform specific post copy optimized to drive audience action. Best practices are applied by platform to boost engagement.

Scripts/Liners/EPK

Developing commercial scripts, video scripts and social scripts for talent. Additionally, crafting talent EPK questions and direct-to-camera social reads.

 

Brand Copy

Integrating brand values into a manifesto to serve as both an internal north star and a consumer-facing message. Additionally, crafting copy for OOH campaigns.

Creative Cocepting

Developing innovative and engaging ideas for social content, experiential events and influencer activations.

Social Strategy

Extracting pertinent cultural and brand insights to guide content creation and copy positioning.

Software Proficiency

 

Float

Time management.

Asana

Task management.

Smartsheet

Creative delivery.

Google Drive

Everything.

Experience

 

Cashmere Agency

2017-2020

  • Led social copywriting campaigns for top entertainment networks: HBO, STARZ, TNT, Universal, BET

  • Honed a niche voice that was sought after within the industry, leading to repeat work and new opportunities 

  • Crafted comprehensive social strategies informed by cultural and brand insights to guide content creation and copy positioning

  • Developed innovative and engaging ideas for social content, experiential events and influencer activations. 


CME Agency

2016-2017

  • Managed entire influencer campaign; from establishing campaign goals with clients, vetting influencers, overseeing content creation and reporting overall campaign performance

  • Implemented Bitly Oneview to create a consolidated campaign dashboard using branded short links to measure campaign performance

  • Generated $60K in agency sales by securing new client relationships through outbound sales efforts 


Brave One Agency

2015-2016

  • Managed both paid and organic social media content strategy using: Sprout Social, Hey Orca, Facebook Advertising and Google Analytics

  • Created, managed and tracked Google and Facebook PPC campaigns, yielding a positive ROI for clients

  • Created and promoted original, branded blog content that lead to increased site traffic and conversions

  • Managed email marketing strategy using Mailchimp to target new subscribers and run retargeting campaigns