Copywriting | Creative Concepting | Social Strategy
IG: @pvalleystarz | TW: @pvalleystarz | FB: @pvalleystarz
STARZ summer smash series, P-Valley, come correct on arrival. With it’s Southern swag, country realness, empowering female message, breakout stars (baybee the list finna go on) the show received an overwhelming amount of praise from fans, celebrities and critics. As the lead copywriter for the debut season, I had to translate Katori Hall’s bold writing to social with a bad bitch persona and an arsenal full of slanguage. This Southern-fried series routinely trended Sunday night’s on Twitter, taking home the #1 top spot in the US during the finale.
