Copywriting | Creative Concepting | Social Strategy

IG: power_starz | TW: @power_starz | FB: @power.starz

STARZ #1 series, Power, came to an end after six epic seasons. The highly anticipated final season was divided into two parts A/B with a total of 15 episodes and a 1-year long campaign run. During the flight of the campaign, I was writing for three separate accounts, the official Power handles along with @TeamGhost and @TeamTommy Twitter handles - each with a slightly nuanced voice and tone. With all eyes on the accounts for the epic series finale, the copy had to hype up the action and drive tune in - making Power the #2 most watched series according to Nielsen ratings.