Copywriting | Creative Concepting | Social Strategy

IG: @vida_starz | TW: @vida_starz | FB: @vidastarz

STARZ hit multi-cultural series, Vida, tackled major themes like second-gen Latinx identity, gentrification, and millennial woes - can you say, dramaaaa. As the lead social copywriter from Seasons 1-3, I was responsible for establishing a persona and voice that was reflective of the show’s provocative content and bilingual tongue. Our social voice resonated with fans, creating a loyal online community.