Copywriting | Creative Concepting | Social Strategy

IG: @ghoststarz | TW: @ghoststarz | FB: @powerghoststarz

STARZ spinoff series, Power Book II: Ghost, continues the Power legacy with a new, explosive chapter. As the lead social copywriter for the debut season, I was responsible for crafting a voice and tone that was consistent with the flagship series while injecting a fresh, youthful attitude. In addition, copy and social concepts had to navigate the challenge of reintroducing one of TVs most hated characters as a new lead protagonist. The premiere trended #2 on Twitter in the US and quickly made Tariq haters reconsider their stance. Success!