Copywriting | Creative Concepting

IG: @la28games | TW: @la28 | FB: LA2028

The Los Angeles Organizing Committee for the 2028 Olympic & Paralympic Games relaunched in September of 2020 to introduce the first dynamic Olympic logo to the world. This truly revolutionary mark rotates between 26 A’s, all designed in partnership with the LA28 Creators collective - a group of inspiring athletes, creatives and visionaries. This historic moment was met with a 24 day launch - welcoming the Games, the emblem and the creator collective to LA. As the lead social copywriter, I was responsible for crafting platform specific post copy that spoke to LA28’s values of co-creation, optimism and infinite potential with a voice that was authentically LA.