Copywriting | Creative Concepting

IG: @insecurehbo | TW: @insecurehbo | FB: @insecurehbo

HBO’s critically acclaimed series, Insecure, launched their highly anticipated 3rd season after fans nearly rioted for more content. With such a passionate fanbase - one that can quote every mirror rap by heart - it was clear that the social voice had to come correct. As the lead copywriter for Season 3, I crafted a social persona that was a mix of Kelli’s clapbacks, Issa’s awkwardness, Molly’s fierceness and Tiffany’s lovable boujiness. This quadruple threat resonated with fans, creating an even deeper connection between the show’s online community and the series.